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Global 2Q Smartphone Shipments Hit 13Y Low; Apple, Samsung Gain Mkt Shr Despite Downturn
14 Jul 2026 09:39
Counterpoint Research's latest report showed that global smartphone shipments sank 11% in the second quarter, hitting the lowest level since 2013, as prolonged memory chip shortages pushed up handset prices and suppressed demand.

During the period, iPhone shipments of Apple Inc. (AAPL.US) grew 3%, giving the company a global market share of 20%. Samsung regained the top spot with a 24% market share and recorded the strongest growth among the top five brands, driven by robust sales of its flagship Galaxy S26 series. XIAOMI-W (01810.HK) ranked third with a 12% market share, followed by OPPO (11%) and vivo (8%).
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Stock & Type Code Strike(Call Level) Last Effective Gearing
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APPLE (C) 11132 300 (-) 0.460 7.1 X
APPLE (P) 11063 248 (-) 0.034 11.2 X

 

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